A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends. They cover fashion at all levels from the biggest names to the smallest indie designers.
Many fashion blogs could also be categorised as shopping blogs, since “most of the conversation is shopping advice, liberally laced with consumer recommendations”. This is very similar to the content of fashion magazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.
Some blogs focus more on fashion advice, featuring “how to…”-type articles. This way, their readers can learn how clothes should fit, how they should colors and other similar information and not concentrate so much on what to buy, but rather on how to buy. They also focus on giving fashion insights and debate fashion-related controversies.
Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.
Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. But there is more to fashion than the different articles of clothing, fashion is made up of designers, buyers, retailers, editors, and columnists. While all parties work together to create an image, all of these parties can simultaneously be affected by outside forces, especially blogs.
Fashion is trend-driven and fashion blogs provide a new way to follow and oversee these fast-paced trends, it is likely that the blogoshepere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow.